Reuben has spent almost 20 years within the tree care industry. He began his career in 1996, working for the National Trust in Worcestershire. This was followed by a one-year training programme with the Forestry Commission in rural Wales, where he gained practical skills in forestry management and tree care. He then completed an HND in Arboriculture at Warwickshire College whilst also working as an arborist for national companies such as Glendale.
Reuben has undertaken a series of arboricultural roles for local authorities, including Three Rivers Council in London, the London Borough of Camden, and Cannock Chase District Council in Staffordshire. This developed his knowledge of planning issues and legal matters such as Tree Preservation Orders, writing and assessing tree reports for planning applications, root damage investigations and subsidence claims.